Monday (5-11-15) Assignment

CHAPTER 7 Monday (5-11-15) Assignment

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CYBER MARKETING: (Answer the Think Critically questions.) Turn to page 174 and read the section on Cyber Marketing. *

OPENING ACT: Turn to page 172 and read the section titled Opening Act discussing the Callaway, Nike, and McGregor brands. Answer the two questions in this section independently and explain your answer. *

(Term is located on page 173) - Provide THREE examples of a Product Enhancement *

What are the components of the Product Mix? (174-175) *

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