Ch1 - Assignment #2: ENCORE - Mrs. Johnson's Classroom

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ENCORE: Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages 4-10 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

Which of the following core standards of marketing involves collecting and using data to make future business decisions? *

selling marketing-information managment financing product/service management

#2.Which of the following is NOT part of the Marketing Mix? *

selling distribution price product

#3. Think of one of your recent purchases. LIST and DESCRIBE how the six core standards of marketing were involved with the purchase. *

#4. You are advertising for an upcoming concert for the Toyota Center. Choose an artist you like. Incorporate all of the marketing mix elements: including product, distribution, price, and promotion. What is your product? Distribution: how will you get your product to your customers? What are the prices for the concert? How will you promote the concert? (Be descriptive) *

Submit