Ch 2 - Assignment #8: ENCORE 2.4 - Mrs. Johnson's Classroom

ENCORE: Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages 47-50 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my email, website and iPad!

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#1: Cost of sports and entertainment events include *

salaries, facilities, and promotion income, sales, and revenue investors, networks, and revenue none of the above

#2: Forecasting involves *

purchasing and promotion pricing and ticket sales predicting cost and revenues planning, distribution, price, and advertising

#3. Think about the advertising sponsors that TV networks will be seeking to pay the billions of dollars it costs to broadcast NFL games. List 3 possible advertisers and the likely target customers of each. (EX: ADVERTISER: Rogaine for Men -- TARGET MARKET: middle aged / older men dealing with hair loss. *

#4. Why are balance sheets and income statements important to a business? What would investors look for on a sports and entertainment company's balance sheet and income statement? (PAGE 50) *

Submit