Mrs. Johnson's Classroom
CompuScholar - Instructions
Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages 47-50 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my email, website and iPad!
Indicates required field
#1: Cost of sports and entertainment events include
salaries, facilities, and promotion
income, sales, and revenue
investors, networks, and revenue
none of the above
#2: Forecasting involves
purchasing and promotion
pricing and ticket sales
predicting cost and revenues
planning, distribution, price, and advertising
#3. Think about the advertising sponsors that TV networks will be seeking to pay the billions of dollars it costs to broadcast NFL games. List 3 possible advertisers and the likely target customers of each. (EX: ADVERTISER: Rogaine for Men -- TARGET MARKET: middle aged / older men dealing with hair loss.
#4. Why are balance sheets and income statements important to a business? What would investors look for on a sports and entertainment company's balance sheet and income statement? (PAGE 50)
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