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ENCORE:
Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages 42-46 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my email, website and iPad!
#1: Ethical behavior requires
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making tough decisions
using self-restaint
acting in a mature responsible manner
all of the above
#2: Principles
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are applied to only certain people
are high standards of rules and guidlines
have no affect on businesses
none of the above
#3. EXPLAIN why it worthwhile to encourage business people to act ethically.
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#4. Write a paragraph about how inethical behavior can impact the promotion of a product.
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Submit