Ch 2 - Assignment #2: ENCORE 2.1 - Mrs. Johnson's Classroom

* Indicates required field

Name *

First

Last

ENCORE: Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages 32-35 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my email, website and iPad!

#1: Macroeconomics is *

the study of Sports and Entertainment Marketing the study of the economics of the entire society the study of the relationship between individual consumers and producers none of the above

#2: Having a profit motive means *

changing high prices increasing the number of products offered producing what consumers want making decisions to use resources in ways that result in the greatest profit

#3. Think of a sport OR entertainment event you have attended. How could the form utility have been improved? *

#4. Select a country OTHER than the US in which you could attend a sporting event. (You may use the internet to research data for this question.) #1:Name the country. #2: Name the sport. #3: Name the location/venue of the event. #4: How could you get tickets. #5: State how the POSSESSION UTILITY could be improved for you. (must answer all five parts to get credit) *

Submit