Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -188-191 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. Penetration Pricing is
Used to attreact a large share of the market early
used to discourage competition
a low-price strategy
all of the above
#2. Sales level off during which stage of the product life cycle?
#3. (p 191-192) How would you "position" a designer brand polo shirt at a university bookstore?
#4. (p. 190) Where would be a good place to "regionalize" surf shorts that were once popular with the masses, but are now in the decline stage? Explain your answer.
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