Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages 183 -186 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. An advantage of customized entertainment over entertainment for masses is
more people will buy it
it can be impromptu, based on the audience
no information is needed about the customers
none of the above
#2. Baby Boomers are important to entertainment marketers becasue
they have discretionary income
they are interested in leisure-time activities
they are expected to be active throughout retirement
of all of these
#3. (pg 185-186) If "Baby Boomers" are the largest age group in the nation, why is so many sports and entertainment advertising aimed at 12 to 24-year-olds?
#4. Breakdown the "Baby Boomers" into 4 different niche markets based on age and gender. Name 2 sports OR entertainment products OR services to market to each niche. Justify your 4 choices.
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