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ENCORE (7.3):
Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages 183 -186 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. An advantage of customized entertainment over entertainment for masses is
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more people will buy it
it can be impromptu, based on the audience
no information is needed about the customers
none of the above
#2. Baby Boomers are important to entertainment marketers becasue
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they have discretionary income
they are interested in leisure-time activities
they are expected to be active throughout retirement
of all of these
#3. (pg 185-186) If "Baby Boomers" are the largest age group in the nation, why is so many sports and entertainment advertising aimed at 12 to 24-year-olds?
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#4. Breakdown the "Baby Boomers" into 4 different niche markets based on age and gender. Name 2 sports OR entertainment products OR services to market to each niche. Justify your 4 choices.
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Submit
