Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -158-163 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. A mass market is
a religious group
a broad catagory of customers
a group investors
none of the above
#2.The major categories of a marketing plan include
all of the above
#3. Why would you start a target completion date of a marketing plan and work backwards when setting a timeline? How would this help in planning?
#4. Assume you are the marketer of a GCM Baseball Playoff Game event. What information would you need to gather for the pricing section of the marketing plan? Explain how and where you would obtain the information.
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