Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -152-157 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. Applied research is
gather from all touchpoints
conducted to solve a specific problem
data that have been organized and interpreted
none of the above
#2. Touchpoints are
sensitive area of a business
buttins pushed on computer screens
the points where a business makes contact with customers
all of the above
#3. List 3 reasons why proper organization and interpretation of data are crucial to decision making.
#4. (A) Describe Starsbucks' "target market". (B) What kind of entertainment would its customers want to buy? (C) Why would they choose to buy their entertainment at Starbucks?
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