Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -146-151 I n your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
The study of the sales process
The ways a product is different from the competition
the study of the relationship of individual customers and producers
Strategies for success
#2. To find information about the competition, marketers can
Use the Internet
Attend trade shows
Talk with customers
all of the above
3. What does it mean to "get a product in the minds of the customers"? Why is it important to do so?
4. Think of TWO radio stations in your area. How do the differentiate themselves from each other? What are their tactics and strategies?
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