CH 6: Assignment #2: ENCORE - 6.1 - Mrs. Johnson's Classroom

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ENCORE (6.1): Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages -146-151 I n your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

Tactics are *

The study of the sales process The ways a product is different from the competition the study of the relationship of individual customers and producers Strategies for success

#2. To find information about the competition, marketers can *

Use the Internet Attend trade shows Talk with customers all of the above

3. What does it mean to "get a product in the minds of the customers"? Why is it important to do so? *

4. Think of TWO radio stations in your area. How do the differentiate themselves from each other? What are their tactics and strategies? *

Submit