Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -133-137 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. Data mining involves using high-powered computer to
compile a report
dig up data needed to make decisions
define a problem
none of the above
#2. Cookies placed on visitors' computers provide data on
A: how often a computer is used to visit the site
B: the visitor's areas of interest within the site
C: PIN numbers for the visitor's bank accounts
D: both A and B
#3. ETHICS: Think about the ways marketers collect data from customers. Is there a difference in collecting data from volunteers as opposed to unknowing customers? Think about the ethical issues and privacy concerns (on page 134-135) What boundaries do you believe should be set?
#4. Advertising tobacco products on television is prohibited. Why would market researchers still want to collect data about televised sports watched by smokers? (Be descriptive - we will share these in class)
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