Assignment #6: ENCORE - 5.3 - Mrs. Johnson's Classroom

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ENCORE (5.3): Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages -133-137 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

#1. Data mining involves using high-powered computer to *

compile a report dig up data needed to make decisions define a problem none of the above

#2. Cookies placed on visitors' computers provide data on *

A: how often a computer is used to visit the site B: the visitor's areas of interest within the site C: PIN numbers for the visitor's bank accounts D: both A and B

#3. ETHICS: Think about the ways marketers collect data from customers. Is there a difference in collecting data from volunteers as opposed to unknowing customers? Think about the ethical issues and privacy concerns (on page 134-135) What boundaries do you believe should be set? *

#4. Advertising tobacco products on television is prohibited. Why would market researchers still want to collect data about televised sports watched by smokers? (Be descriptive - we will share these in class) *

Submit