Assignment #5: ENCORE - 4.2 - Mrs. Johnson's Classroom

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ENCORE: 4.2 Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages 97-102 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

The peak of Maslow's hierarchy of needs pyramid represents *

physiological needs self-actualization needs self-esteem needs rational purchases

#2. Primary Data may be collected through *

surveys and observations government reports business publications both b and c

#3. Define rational, emotional, and patronage purchases and give an example of each type of purchase at a sporting event. *

#4. Assume you are a marketer of running shoes. Your sales are declining and you do not know why. How would you go about gather market information to determine the reasons for the decline and what can be done to attract more buyers? *

Submit