Mrs. Johnson's Classroom
CompuScholar - Instructions
Indicates required field
Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -126-132 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. Exploratory research is used
when a business is unaware of the exact problem
to determine cause-and-effect relationships
when a business is aware of the problem that needs to be solved
when desk research is unavailable
#2. Ethical research involves
gathering and reporting information the paying client wants to hear
gathering customers private and personal information
reporting all information accurately and objectively
all of the above
#3. Write a paragraph (min 3 sentences) explaining why defining the problem is critical to the marketing research process.
#4. Movie theaters often charge more for popcorn and drinks than they charge you for the actual movie ticket. Is there a point at which moviegoers will not buy refreshments because of the price? How can theaters know the price point at which the demand is the highest? Write a paragraph (min 3 sentences) desbing how the price point may be determined. (Be descriptive - we will share these in class)
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