Assignment #3: ENCORE - 4.1 - Mrs. Johnson's Classroom

* Indicates required field

Name *

First

Last

ENCORE: Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages 91-96 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

Businesses that following the marketing concept *

will face little competition will always be profitable will focus on satisfying customer needs will expect higher productivity

#2. Which of the following has ledgrowth in the sports and entertainment industry? *

a higher standard of living and increased discretionary income among average consumers rising gasoline prices combined with periods of decreasing productivity in the U.S. economy less competition among sports and entertainment businesses none of the above

#3. Movie theaters face stiff competition from DVD/video rental businesses, subscriber or pay-per-view movie television channels, and even the internet. How can a movie theater use the marketing concept to keep customers coming back? *

#4. Small, local sporting goods stores face stiff competition from large, national sporting goods chains and department stores that have sporting goods departments, making it necessary to offer unique products and services. What could a sales associate at a local sporting goods store do to maintain positive relationships with the stores's customers? (Be descriptive) *

Submit