Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages 91-96 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
Businesses that following the marketing concept
will face little competition
will always be profitable
will focus on satisfying customer needs
will expect higher productivity
#2. Which of the following has ledgrowth in the sports and entertainment industry?
a higher standard of living and increased discretionary income among average consumers
rising gasoline prices combined with periods of decreasing productivity in the U.S. economy
less competition among sports and entertainment businesses
none of the above
#3. Movie theaters face stiff competition from DVD/video rental businesses, subscriber or pay-per-view movie television channels, and even the internet. How can a movie theater use the marketing concept to keep customers coming back?
#4. Small, local sporting goods stores face stiff competition from large, national sporting goods chains and department stores that have sporting goods departments, making it necessary to offer unique products and services. What could a sales associate at a local sporting goods store do to maintain positive relationships with the stores's customers? (Be descriptive)
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