Assignment #2: ENCORE - 5.1 - Mrs. Johnson's Classroom

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ENCORE (5.1): Understanding Marketing Concepts and Thinking Critically

DIRECTIONS: Read pages -122-125 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!

#1. Syndicated research is *

conducted by client-side researchers conducted by independent companies conducted for one specific client none of the above

#2. Most marketing researchers *

like to explore new ideas and trends need an advanced college degree gain experience by assisting in conducting surveys all of the above

#3. Why would presentation skills be important to a marketing research director? PROVIDE TWO examples of how presentation skills might be used in the position. *

#4. Are there sports teams to which you are totally loyal? Or do you lose interest and make fewer team-related purchases when the team is not winning? Describe some possible strategies for keeping fans "engaged" during team losing streaks. (Be descriptive - we will share these in class) *

Submit