Mrs. Johnson's Classroom
CompuScholar - Instructions
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Understanding Marketing Concepts and Thinking Critically
DIRECTIONS: Read pages -122-125 in your textbook. Using these pages, answer the following questions. You will need to READ, ANALYZE, and EXPLAIN your thoughts for questions 3 and 4 in complete sentences. Press SUBMIT when you are done. When you press SUBMIT it sends this assignment directly to my iPad!
#1. Syndicated research is
conducted by client-side researchers
conducted by independent companies
conducted for one specific client
none of the above
#2. Most marketing researchers
like to explore new ideas and trends
need an advanced college degree
gain experience by assisting in conducting surveys
all of the above
#3. Why would presentation skills be important to a marketing research director? PROVIDE TWO examples of how presentation skills might be used in the position.
#4. Are there sports teams to which you are totally loyal? Or do you lose interest and make fewer team-related purchases when the team is not winning? Describe some possible strategies for keeping fans "engaged" during team losing streaks. (Be descriptive - we will share these in class)
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