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Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

Product/service management involves __________ products.
a.
developing
c.
improving
b.
maintaining
d.
all of the above
 

 2. 

Marketing is the creation and maintenance of
a.
sales
c.
a favorable image
b.
satisfying exchange relationships
d.
financial resources
 

 3. 

Gathering and using information about customers to improve business decision making involves
a.
marketing-information management
b.
promotion
c.
product/service management
d.
distribution
 

 4. 

Financing
a.
is one of the six core standards of marketing
b.
involves budgeting for marketing activities
c.
involves offering customers different forms of payment for a company’s products or services
d.
both b and c
 

 5. 

The success of sports marketing does not depend upon
a.
new opportunities
c.
timing
b.
ambush marketing
d.
gross impressions
 

 6. 

Marketing involves
a.
creation of satisfying exchange relationships
b.
maintenance of exchange relationships
c.
satisfaction for businesses and customers
d.
all of the above
 

 7. 

To satisfy customer needs, you must do all of the following except
a.
charge prices to maximize company profits
b.
identify your customer
c.
develop products that customers consider better than other choices
d.
operate the business profitably
 

 8. 

All of the following are forms of promotion except
a.
television commercials
c.
government regulations
b.
newspaper advertisements
d.
in-stadium advertising
 

 9. 

The host city for a Super Bowl must
a.
be near a major airport
b.
have an adequate number of hotel rooms for fans and the media
c.
have a mild climate during the winter
d.
both a and b
 

 10. 

Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of
a.
product management
c.
promotion
b.
selling
d.
distribution
 

 11. 

Gross impressions do not
a.
occur during televised sporting events
b.
involve the number of times a product is associated with a successful athlete
c.
occur accidentally
d.
influence consumer purchases
 

 12. 

The popularity of teams and sports figures is based upon
a.
controversy
c.
wealth
b.
winning
d.
all of the above
 

Completion
Complete each statement.
 

 13. 

____________________ involves the locations and methods used to make products available to customers.
 

 

 14. 

______________________________ is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses.
 

 

 15. 

_________________________ is the blending of the four marketing elements of product, distribution, price, and promotion.
 

 

 16. 

____________________ is what a business offers customers to satisfy needs.
 

 

 17. 

_________________________ is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer.
 

 

 18. 

____________________ involve the age range, marital status, gender, and income level of individuals in a group.
 

 

 19. 

____________________ is the means of making customers aware of products and encourages them to buy.
 

 

 20. 

____________________ is whatever people are willing to spend their money and spare time viewing.
 

 

 21. 

____________________ is the creation and maintenance of satisfying exchange relationships.
 

 

 22. 

____________________ is any direct and personal communication with customers to assess and satisfy their needs.
 

 

 23. 

____________________ involve the number of viewers the programming attracts.
 

 

 24. 

__________________________________________________ involves gathering and using information about customers to improve business decision making.
 

 

Short Answer
 

 25. 

Why does it cost millions of dollars to air one commercial during the Super Bowl?
 

 26. 

What are the four elements of the marketing mix?
 

 27. 

What are the six core standards of marketing?
 

 28. 

Explain how sports marketing has impacted the economy.
 

 29. 

How will a team winning a championship affect consumer demand for tickets and the prices charged for tickets?
 

 30. 

Why are reality shows so popular for networks to produce?
 

Essay
 

 31. 

Explain in detail the marketing mix for the Super Bowl.
 

 32. 

Give three detailed examples of how fans’ emotional ties to sports affect their behavior. Your examples should describe in detail both positive and negative behaviors.
 

 33. 

Give examples of four celebrities and/or athletes who endorse products. Explain why these individuals are good spokespersons for the products that they endorse. Why do advertisements use celebrities for endorsements?
 

 34. 

Think of one of your recent purchases. List and describe how the six core standards of marketing were involved with a recent purchase.
 



 
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