Multiple Choice Identify the
choice that best completes the statement or answers the question.
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1.
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Product/service management involves __________ products.
a. | developing | c. | improving | b. | maintaining | d. | all of the
above |
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2.
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Marketing is the creation and maintenance of
a. | sales | c. | a favorable image | b. | satisfying exchange
relationships | d. | financial
resources |
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3.
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Gathering and using information about customers to improve business decision
making involves
a. | marketing-information management | b. | promotion | c. | product/service
management | d. | distribution |
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4.
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Financing
a. | is one of the six core standards of marketing | b. | involves budgeting
for marketing activities | c. | involves offering customers different forms of
payment for a company’s products or services | d. | both b and c |
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5.
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The success of sports marketing does not depend upon
a. | new opportunities | c. | timing | b. | ambush marketing | d. | gross
impressions |
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6.
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Marketing involves
a. | creation of satisfying exchange relationships | b. | maintenance of
exchange relationships | c. | satisfaction for businesses and
customers | d. | all of the above |
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7.
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To satisfy customer needs, you must do all of the following except
a. | charge prices to maximize company profits | b. | identify your
customer | c. | develop products that customers consider better than other
choices | d. | operate the business profitably |
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8.
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All of the following are forms of promotion except
a. | television commercials | c. | government regulations | b. | newspaper
advertisements | d. | in-stadium
advertising |
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9.
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The host city for a Super Bowl must
a. | be near a major airport | b. | have an adequate number of hotel rooms for fans
and the media | c. | have a mild climate during the winter | d. | both a and b |
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10.
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Fisher Price tests new toy ideas with children and parents to make sure kids
enjoy playing with the toys. This is an example of
a. | product management | c. | promotion | b. | selling | d. | distribution |
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11.
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Gross impressions do not
a. | occur during televised sporting events | b. | involve the number of times a product is
associated with a successful athlete | c. | occur accidentally | d. | influence consumer
purchases |
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12.
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The popularity of teams and sports figures is based upon
a. | controversy | c. | wealth | b. | winning | d. | all of the
above |
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Completion Complete each
statement.
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13.
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____________________ involves the locations and methods used to make products
available to customers.
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14.
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______________________________ is the amount of money individuals have available
to spend after paying for the necessities of life and other fixed expenses.
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15.
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_________________________ is the blending of the four marketing elements of
product, distribution, price, and promotion.
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16.
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____________________ is what a business offers customers to satisfy
needs.
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17.
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_________________________ is the number of times per advertisement, game, or
show that a product or service is associated with an athlete, team or entertainer.
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18.
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____________________ involve the age range, marital status, gender, and income
level of individuals in a group.
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19.
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____________________ is the means of making customers aware of products and
encourages them to buy.
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20.
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____________________ is whatever people are willing to spend their money and
spare time viewing.
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21.
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____________________ is the creation and maintenance of satisfying exchange
relationships.
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22.
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____________________ is any direct and personal communication with customers to
assess and satisfy their needs.
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23.
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____________________ involve the number of viewers the programming
attracts.
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24.
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__________________________________________________ involves gathering and using
information about customers to improve business decision making.
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Short Answer
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25.
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Why does it cost millions of dollars to air one commercial during the Super
Bowl?
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26.
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What are the four elements of the marketing mix?
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27.
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What are the six core standards of marketing?
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28.
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Explain how sports marketing has impacted the economy.
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29.
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How will a team winning a championship affect consumer demand for tickets and
the prices charged for tickets?
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30.
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Why are reality shows so popular for networks to produce?
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Essay
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31.
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Explain in detail the marketing mix for the Super Bowl.
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32.
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Give three detailed examples of how fans’ emotional ties to sports affect
their behavior. Your examples should describe in detail both positive and negative behaviors.
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33.
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Give examples of four celebrities and/or athletes who endorse products. Explain
why these individuals are good spokespersons for the products that they endorse. Why do
advertisements use celebrities for endorsements?
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34.
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Think of one of your recent purchases. List and describe how the six core
standards of marketing were involved with a recent purchase.
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